About Nasalroad Advisory
Built by an entrepreneur and builder, for entrepreneurs, small businesses, and nonprofits. I bring real-world experience to every engagement because I have been in your shoes.
My Story
I was the kid in school with a backpack full of candy bars to sell and the hustle to go door-to-door to make a dollar. My first “real” business was giving private swim lessons each summer in high school and running weekend swim clinics for hundreds of athletes when I was in college.
Since then, I've started dozens of businesses from “mom and pops” to software and technology. I've held corporate roles like COO, Marketing Director, and Department Chair (Business), but I've also been in the weeds for everything in between.
I absolutely love helping people simplify their operations and scale their impact -- and now I get to do exactly that for you! I build custom software, teach practical AI skills, automate the busywork that eats up your week, design and improve websites and marketing, and help you get your strategy and financials in order. With deep expertise in startup & growth strategy, financial modeling, system-building, and modern AI tools, I've guided hundreds of startup founders, small business owners, nonprofit directors, and individuals toward clarity and control in their work.
Let me do the same for you!
— Eric Nasalroad, Founder
My Mission
To give small businesses, nonprofits, and individuals access to the same caliber of software, AI expertise, marketing support, and strategic and financial guidance usually reserved for larger companies -- delivered directly, practically, and without the overhead of a big agency.
My Values
Three principles that guide every engagement.
Innovation
I embrace modern tools and forward-thinking approaches to deliver solutions that keep you ahead of the curve. From custom software to AI, I bring the best of today's technology to every engagement.
Partnership
I do not just deliver recommendations and walk away. I work alongside you, building capacity and transferring knowledge so you and your team grow stronger long after the engagement ends.
Impact
Every decision I make is guided by measurable outcomes. I focus on solutions that create tangible value -- whether that means time saved, costs reduced, or a better experience for your customers.
Ready to Work Together?
Schedule a free consultation and let me show you how I can help you reach your goals.
Free consultation. No commitment required.