Gift Range Chart Calculator
Enter your campaign goal and I'll build the classic gift range chart fundraisers use to plan a campaign — how many gifts you need at each level, and how many prospects it takes to land them. Adjust the conventions to fit your campaign, then unlock the full chart.
Your campaign goal
The total you're aiming to raise.
Convention settings
Standard fundraising practice — adjust to your campaign.
The lead gift as a share of the goal. Many campaigns plan for a top gift of 10–25%.
The classic chart halves the gift size at each descending level, so 50%.
How the number of gifts grows as you step down a level. Doubling (2×) keeps each level's dollars roughly equal.
How many qualified prospects you typically cultivate to close one gift. Three is a common rule of thumb.
These are conventional planning ratios, not guarantees. Every campaign is different — treat the chart as a starting map and adjust it to your donor base.
Your chart is ready
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Unlock the full gift range chart with every level, the prospects you need at each, cumulative totals, and a CSV download.
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Planning a campaign and want a gut check?
A gift range chart tells you what a campaign needs; a candid conversation tells you whether it's realistic for your donor base. I help nonprofits pressure-test campaign goals and build the strategy to reach them. Let's talk it through.
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