Unit Economics Calculator
Do the numbers behind each customer actually work? Enter your revenue, margin, and acquisition costs and I'll calculate lifetime value, CAC, the LTV:CAC ratio, and payback period — with an honest read on what they're telling you.
Your revenue model
How your customers pay you determines how lifetime value is calculated.
Gross margin
The share of revenue left after the direct cost of delivering your product or service.
Lifetime value here is gross-margin adjusted — it reflects the profit a customer generates, not just the revenue. That's the honest way to compare it against what you spend to acquire them.
Acquisition
What it costs to win a new customer.
Customer acquisition cost (CAC) is your monthly spend divided by the new customers it brought in.
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Tip: fill in your revenue model and gross margin on the left for a complete result.
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