Website ROI Calculator
Your website is a salesperson that works around the clock — this shows you what it's actually worth. Enter your traffic and conversion numbers, then model what a better conversion rate could add each year. Unlock the full breakdown when you're ready.
Your website today
Rough numbers are fine — you can refine them anytime.
Roughly how many people visit your site each month (check your analytics).
The share of visitors who take your key action — buy, book, or submit a lead. 1–3% is common.
The average value of one conversion — an average sale, or what a lead is worth to you.
Lead-generation site?
Turn this on if visitors become leads you later close into sales.
Your website's value
$360,000/yr
Unlock the full breakdown and improvement scenarios below.
Enter your email to unlock your results
Unlock your current monthly and annual site value, the editable improved-conversion scenarios, a plain-language read, and a CSV download.
I'll also send you occasional practical tips for small businesses and nonprofits — unsubscribe anytime.
Ready to capture more of that value?
The numbers above are the opportunity; a better-built site is how you claim it. I help small businesses and nonprofits turn underperforming websites into ones that convert. Let's talk about where your biggest wins are.