Website Self-Audit Scorecard
Walk through six categories, answer honestly, and get a score out of 100 plus a prioritized, plain-English fix list. It takes about 15 minutes, and your results are scored the moment you finish.
Message clarity
Whether a stranger instantly understands what you do and who it's for.
Can a first-time visitor tell what you do within five seconds of landing on your homepage?
High impactWhy it matters: Most people decide whether to stay or leave in a few seconds. If your value isn't obvious, they bounce before they ever scroll.
How to check: Show your homepage to someone unfamiliar with your business for five seconds, then hide it and ask what you do.
Does your headline describe the outcome you deliver rather than just a slogan or your company name?
Why it matters: A benefit-driven headline connects instantly; a clever slogan or bare company name makes visitors work to understand you.
How to check: Read your top headline aloud. Does it name a result the visitor wants, or is it vague brand language?
Is your site free of insider jargon a brand-new customer wouldn't recognize?
Why it matters: Industry shorthand feels precise to you but alienates the newcomers you're trying to win.
How to check: Skim your homepage for acronyms and technical terms. Would a first-time customer know each one?